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April 2, 2018 01:54 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RYKxY5d34YI/
YouTube launches a shorter, skippable ad format
YouTube today is introducing a new ad format that will allow viewers to skip even shorter ads. Called “TrueView for reach,” the format arrives around two years after YouTube’s introduction of the six-second bumper, which the company says advertisers have learned how to best use to raise brand awareness, despite having only a few seconds […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RYKxY5d34YI/
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