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March 25, 2018 08:34 pm

Steve Jobs Tried To Warn Mark Zuckerberg About Privacy In 2010

An anonymous reader quotes a report from Quartz: Zuckerberg should have heeded what he heard from the late Steve Jobs eight years ago. Then, when the social network had a measly half-billion users, Jobs spoke at The Wall Street Journal's AllThingsD conference, where Zuckerberg was in the audience, waiting to be interviewed himself, and described what privacy meant. Journalist Walt Mossberg asked Jobs his thoughts on recent privacy issues around Facebook (which at the time was revamping its privacy controls after criticism it was forcing people to share data) and Google (which was literally recording private wifi information), and whether Silicon Valley looks at privacy differently than the rest of the world. "Silicon Valley is not monolithic," Jobs responded, "We've always had a very different view of privacy than some of our colleagues in the Valley." Apple, for instance, does not leave it up to developers to decide whether to be dutiful about warning users that their apps are tracking their location data, instead forcing pop-ups on users to alert them that an app is tracking them, and to turn off that ability if they don't want. "We do a lot of things like that, to ensure that people know what these apps are doing," he added. It's a stance his successor, Tim Cook, still holds. Mossberg then asked Jobs if that applied to Apple's own apps in the cloud. Here's what Jobs said: "Privacy means people know what they're signing up for, in plain English, and repeatedly. I'm an optimist; I believe people are smart, and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you're going to do with their data." If the company had been more forthright about how developers could take data shared with them by Facebook users and sold to third parties, it may not have been in the mess it's in today. Additionally, TechCrunch reports that Zuckerberg was warned about app permissions in 2011 by European privacy campaigner and lawyer Max Schrems. "In August 2011, Schrems filed a complaint with the Irish Data Protection Commission exactly flagging the app permissions data sinkhole (Ireland being the focal point for the complaint because that's where Facebook's European HQ is based)." "[T]his means that not the data subject but 'friends' of the data subject are consenting to the use of personal data," wrote Schrems in the 2011 complaint, fleshing out consent concerns with Facebook's friends' data API. "Since an average facebook user has 130 friends, it is very likely that only one of the user's friends is installing some kind of spam or phishing application and is consenting to the use of all data of the data subject. There are many applications that do not need to access the users' friends personal data (e.g. games, quizzes, apps that only post things on the user's page) but Facebook Ireland does not offer a more limited level of access than 'all the basic information of all friends.'" [...] "The data subject is not given an unambiguous consent to the processing of personal data by applications (no opt-in). Even if a data subject is aware of this entire process, the data subject cannot foresee which application of which developer will be using which personal data in the future. Any form of consent can therefore never be specific," he added. It took Facebook from September 2012 until May 2014 and May 2015 to implement changes and tighten app permissions.

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