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March 23, 2018 06:11 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OCDvcvRYHKw/
Storytelling for B2B startups: Avoiding buzzword bingo to make your wonky enterprise company worth talking about
If there's one thing I learned from my time as both a journalist atThe Wall Street JournalandForbesand, now, advising a global venture capital firm on communications, it's that storytelling can make or break a company.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OCDvcvRYHKw/
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