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March 18, 2018 07:51 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/E8VbAScDRXI/
Phlur, a fragrance startup launched by a former Ralph Lauren exec, is raising fresh funding
There’s no shortage of ideas being backed when it comes to direct-to-consumer e-commerce companies that are cultivating their own brands. We’ve seen everything fromslippers to toothbrushes to, perhaps most famously, razor blades. Among the newer frontiers being funded right now: ingredient-conscious perfumes. For example, the New York-based, venture-backed cosmetics company Glossier began marketing a proprietary […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/E8VbAScDRXI/
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