Not everyone's impressed with Twitter's Oscars commercial

Twitter just had an Oscars first: a commercial.

The company ran an ad during the broadcast, celebrating women with the hashtag #HereWeAre. The black-and-white spot featured prominent women from the entertainment industry reading poetry, ending with the words "this is how you create a new world."

The #HereWeAre hashtag originated at CES when Twitter organized an event featuring women in the tech industry after the trade show insisted that it couldn't find any women speakers to keynote the annual event.