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November 22, 2017 06:00 pm

Apple Only Wants To Put Its Stores Where White People Live, Investigation Reveals

Brian Josephs, writing for The Outline: New York's northernmost borough is the city's most diverse, has the lowest income per household, and is the only borough without an Apple Store after one opened up in Brooklyn's predominantly white neighborhood of Williamsburg last year. This trend holds true on a national scale. That means 251 of the 270 stores, or 93 percent, are located in majority-white ZIP codes. Of the 19 that are not located in majority-white ZIP codes, eight are in ZIP codes where whites are still the largest racial bloc. For context, Garden City, New York, a city with a population of around 22,000 that is 94 percent white, has an Apple Store. Lake Grove, New York, which has a population of around 11,000 and is 89 percent white, has an Apple Store. By comparison, nearly 1.5 million people live in the densely-packed Bronx, which is only 21 percent white. Bronx residents must travel either north to Ridge Hill or down to the Upper East Side to get to an Apple store. Apple told me it couldn't comment on the record about what criteria it uses to decide where new stores are built or the demographics of its stores' neighborhoods, but USC Marshall School of Business professor Ira Kalb reasoned that the company is "going after the high-end of the market, so their store location choices typically go after areas that are considered upscale."

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