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November 8, 2017 12:00 am

Twitter Officially Expands Its Character Count To 280 Starting Today

Twitter is rolling out an update around the world to allow users to post 280-character tweets. The company first announced the controversial plan to move beyond its traditional 140 characters back in September, noting at the time how a longer character count allowed users to express more of their thoughts without running out of room to tweet. TechCrunch reports: At the time of its original announcement, the company cited data backing up its decision that referenced how the character constraints impacted users differently, depending on their language. Twitter said that those who tweeted in languages like Japanese, Korean and Chinese were able to express around double the amount of information in a single character, compared with users who spoke English, Spanish, Portuguese or French, for example. In today's blog post about the public launch of 280 characters, Twitter aims to assuage people's fears that their timelines will fill with expanded tweets. The company said that during the trial period, people continued to tweet below 140 characters most of the time -- after the novelty of being able to use more characters wore off. Specifically, Twitter found that only 5 percent of tweets were sent out with more than 140 characters and of those, only 2 percent were over 190 characters.

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