Asics is going to bake your next custom sneaker in a microwave

Custom sneakers can usually take weeks, if not months, to be made, but Asics is going to make you one the same way you make instant ramen.

The sportswear giant says it'll soon introduce microwaves in its stores that can "bake" soles in just around 15 seconds.

It's still in testing, but the company has produced an official site and videos illustrating the process, so it looks like it'll happen sooner than later.

When ready, customers will be able to choose their colour of the various layers of their sneaker soles, including the midsole and upper. The component for the sole comes in pellet form, and gets microwaved in a mold, Asics explains in a new microsite. Read more...