Tim Cook thinks you should stop whining about the iPhone X's $1,000 price tag

Chill everyone. Just chill. No, the $999 iPhone X is not too expensive. Nor is it out of the reach of the average American. In fact, it's a great deal! Some serious bang for your buck. And when you sit down and really think about it, it'd practically be bad for your wallet not to buy it. 

How do I know this to be an undeniable truth of this modern age? It's simple: Apple CEO Tim Cook told me. Well, he told us, but it felt like he was talking directly to me. 

Speaking on Good Morning America, the man who brought us the Apple Pencil case went to great lengths to techsplain to all us backward-thinking Luddites the Helvetica Neue writing on the wall.  Read more...