The future of obnoxiously loud autoplay videos is in doubt

Browsing the web is an integral part of most people's VROOM VROOM I'M A CAR COMMERCIAL AND NOW I'M IN YOUR BRAIN GOOD LUCK FINDING MY TINY MUTE BUTTON lives, but that process is frequently a jarring one complete with loud autoplay ads and video making it difficult to focus on what's in front of you. 

Google, however, has decided to do something about that. Starting in early 2018 will block autoplay video with sound on its popular Chrome browser. 

But what does this mean for the internet ecosystem as a whole? Google is an advertising company, so why would it take a stand against any type of ad? Could Edge, Safari, and Firefox soon follow suit, and how will this move affect surfing the information superhighway (yup) on our smartphones?  Read more...