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July 28, 2017 06:10 pm GMT
Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification. For example, Goodman pointed to a study by Factual and the Mobile Marketing Association that found that 40 percent of marketers are concerned about the quality of location data. He said there are a number of different… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/k-d7epwQ9G4/
Placecast launches new product to verify the location data in mobile ad campaigns
Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification. For example, Goodman pointed to a study by Factual and the Mobile Marketing Association that found that 40 percent of marketers are concerned about the quality of location data. He said there are a number of different… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/k-d7epwQ9G4/
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