With its new feed, Google is preparing for the end of search

Google recently launched a personalized news feed on the company's flagship app, and it will soon rollout to browser versions of google.com.

The update is a huge deal for a couple of reasons: First, it will be the most radical change to Google's famously simple home page since 1996, or at least since the its big push behind Google+, which began in 2011 an has since been deemed a failure. It also positions Google to compete directly with the Facebook News Feed, which generally provides the same type of information like sports scores, viral videos, and news.