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July 10, 2017 01:30 am GMT
Marketers love slicing and dicing by region: APAC, NorAm, LatAm, MENA, ANZ, etc. But what if the best way to slice is no longer by geography, but by age? Marketers may need to geo-locate for one-off campaigns, but as technology adoption influences our daily routines, forward-thinking entrepreneurs and investors can look to how generations across geographies are more similar than different… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5-A7MvQ4tdE/
Converging consumer values in China and the U.S. are creating millennials without borders
Marketers love slicing and dicing by region: APAC, NorAm, LatAm, MENA, ANZ, etc. But what if the best way to slice is no longer by geography, but by age? Marketers may need to geo-locate for one-off campaigns, but as technology adoption influences our daily routines, forward-thinking entrepreneurs and investors can look to how generations across geographies are more similar than different… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/5-A7MvQ4tdE/
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