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June 28, 2017 05:00 pm GMT
Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involvesa cube-like ad format which allows video ads to run in a 3D/VR environment. Area 120 was launched… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/XICIqsckHJg/
Google unveils Advr, an experimental Area 120 project for advertising in VR
Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involvesa cube-like ad format which allows video ads to run in a 3D/VR environment. Area 120 was launched… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/XICIqsckHJg/
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