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June 8, 2017 04:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/i_erTfTAJtQ/with-essential-already-a-unicorn-andy-rubin-wants-to-disrupt-the-apple-samsung-duopoly
With Essential, 'Already a Unicorn', Andy Rubin Wants To Disrupt the Apple-Samsung 'Duopoly'
Bloomberg reported on Wednesday that Essential, Andy Rubin's new startup, has added $300 million to its war chest as it looks to break into the highly competitive field of consumer electronics. The financing round valued Essential at $900 million to $1 billion, according to an analysis by Equidate, which runs a market for private company stock. In an interview, Rubin, who created Android, shared how the company plans to move forward: "I think when there's this duopoly with these two guys owning 40 percent of the market, this complacency sets in," Rubin said. "And that's the perfect time to start a company with this. Some people are complacent and it needs to be disrupted."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/i_erTfTAJtQ/with-essential-already-a-unicorn-andy-rubin-wants-to-disrupt-the-apple-samsung-duopoly
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