Adobe Summit 2017: Bad habits in marketing that need to end immediately

It’s day two of the Adobe Summit in Las Vegas and it's time to reflect upon everything we’ve learned in the past 24 hours. The opening song used to introduce John Mellor, Vice President of Strategy, Alliances & Marketing at Adobe, had some very fitting lyrics that fit the subject matter at hand: "the world won't change if you stay the same."   

The theme of this session was less about product this time, less about tech and more focused on inspiration and reinvention. Mellor proved to have a few more tricks up his sleeve.    

"I have spent the last two months mastering magic,” began Mellor. “I'm about to blow your minds and pull a rabbit out of my hat."     Read more...