Guess launches a real smartwatch this time

The last time Guess tried to make a smartwatch, it was pretty lame. Now, the company is taking another swing, this time with a full-blown smartwatch that could rival other fashion brands worming into wearable tech.

The company dipped its toes into smartwatches in 2015 with a hybrid smartwatch called the Guess Connect. It wasn't that techy, and it was confusing to use. On Monday, Guess announced its new Connect smartwatches would have way more tech, although what it's offering is on par with that you'll already get from the market, tech-wise.