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February 13, 2017 12:00 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/4EmjeKhVPDk/shamed-in-super-bowl-ads-verizon-introduces-unlimited-data-plans
Shamed In Super Bowl Ads, Verizon Introduces Unlimited Data Plans
A surprise announcement Sunday revealed that tomorrow Verizon will begin offering introductory plans with unlimited data.* * Customers "will get full LTE speeds until they reach 22GB of usage," reports The Verge, "after which they'll be subject to reduced data speeds and de-prioritization." An anonymous reader writes: Other carriers have similar limits. "For Sprint it's 23GB. T-Mobile has a slightly higher threshold of 26GB... AT&T matches Verizon at 22GB," reports The Verge. Verizon says their cap is "to ensure a quality experience for all customers... While we don't expect to do that very often, network management is a crucial tool that benefits all Verizon customers."The $80-a-month plan also includes hotspot tethering -- up to 10 gigabytes -- and "includes 'HD' video as opposed to the 480p/DVD-quality video that T-Mobile One customers get by default." In a Sunday YouTube video, the head of Verizon's wireless effort says customer interviews found "Some of the heavier users of data -- the power users -- had data anxiety." But it's still a surprising move. Engadget reports that in the past Verizon "frequently tried its hardest to discourage unlimited data users," but today is "facing stiff competition from T-Mobile, which engineered a dramatic comeback in recent years and upped the ante by making unlimited data standard through the One plan." Verizon's pricing was also targeted heavily last week in a barrage of Super Bowl ads by both Sprint and T-Mobile just last Sunday. T-Mobile showed a masochistic woman calling Verizon just to enjoying hearing about the overages, taxes and fees she incurred by exceeding her data limit, while Sprint showed a man who was trying to escape his Verizon contract by faking his own death.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/4EmjeKhVPDk/shamed-in-super-bowl-ads-verizon-introduces-unlimited-data-plans
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