A month after delivery boy's murder, Flipkart launches new SOS feature

Amazon's India rival, Flipkart, has launched Project Nanjunda, a unique safety initiative for its delivery boys — the backbone of any ecommerce business.

Flipkart field execs, also known as Wishmasters, will now have access to an SOS button on their mobile app. It can work over a normal cellular network without data connectivity, thus making it more viable. Called the Nanjunda Button, it will trigger an alarm to the nearest hub-in-charge in case of an emergency, Flipkart said in a statement. 

The project has been named after the deceased Wishmaster, Nanjunda Swamy, who was murdered by a customer when he delivered the package as he wanted to buy a smartphone but didn't have any money. In India, you can order an item online and pay for it at the time of delivery. Read more...