How Snapchat will change the music industry in 2017

It started with a Twitter video, announcing: New music coming Friday. Then, an Instagram video—revealing a beat, and some lyrics. 

But when globally famous pop star Ed Sheeran wanted his fans to experience the first true listen of his new music, he turned to Snapchat. With an augmented reality lens, people could put on a pair of sunglasses, surround themselves in lights, and listen to the first 30 seconds of Sheeran's new track. 

Fans who uncovered the hidden surprise along with fellow artists like Shawn Mendes (who isn't a stranger to the power of social apps) helped hype the track before Sheeran released it later that night.  Read more...