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January 9, 2017 04:04 pm GMT
Facebook is doing what many publishers had hoped it would one day do, according to Recode: opening up another key revenue stream for video producers. The so-called “mid-roll” ad unit, which inserts an advertiser’s clip in the middle of a video instead of up front or at the end, will enter testing soon according to the report, with revenue resulting from the ad sales split… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2q1F5HljtBg/
Facebook to test showing ads mid-video with publisher revenue split
Facebook is doing what many publishers had hoped it would one day do, according to Recode: opening up another key revenue stream for video producers. The so-called “mid-roll” ad unit, which inserts an advertiser’s clip in the middle of a video instead of up front or at the end, will enter testing soon according to the report, with revenue resulting from the ad sales split… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/2q1F5HljtBg/
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