Going live on Facebook is actually the worst

Over the past several weeks, cities across the country have become awash with Facebook's biggest national marketing campaign ever. It's also the company's most cringe-worthy.

The towering murals assure you that it’s normal to broadcast live video of your daily life using the new Facebook Live feature. It's not.

One ad in Brooklyn reads, “How to go LIVE if you’re reading Tolstoy in public and nobody’s impressed.”

There isn't anything less worthy of a person's full attention than their Facebook friend reading Russian literature out loud. Read more...