Apple unleashes new Apple Watch Series 2 ads for the holidays

If you believe some studies, smartwatch sales are down by more than 50 percent, but that isn't stopping Apple from pushing its latest wearable even harder just before Christmas. 

In a new series of ads the company posted on Friday, the Apple Watch Series 2 is profiled as the ultimate lifestyle device. 

Taking us from what looks like Los Angeles and Asia, and then a dance studio and an outdoor soccer match, the spots don’t feature any dialogue and only last from 10 to 16 seconds each. 

The key focus in each video is how they open: with the wearer opening a gift box containing the Apple Watch Series 2, a clear prompt to stuff Christmas stockings with Apple's newest wearable tech.  Read more...