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November 30, 2016 09:38 pm GMT
At $720, Version 1.0of Nike’s HyperAdapt self-tying shoes are for sneakerheads. They’re flashyand pricey, and while Nike isn’t revealing exact numbers, it’s clear that they’re an extremely limited edition. But one thing they’re not, according to Tiffany Beers, is a gimmick.The Nike senior innovator has been working on the project for more than a decade now. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t2RiZ2q2g9M/
For Nike, the HyperAdapt self-tying shoes are the first step toward something larger
At $720, Version 1.0of Nike’s HyperAdapt self-tying shoes are for sneakerheads. They’re flashyand pricey, and while Nike isn’t revealing exact numbers, it’s clear that they’re an extremely limited edition. But one thing they’re not, according to Tiffany Beers, is a gimmick.The Nike senior innovator has been working on the project for more than a decade now. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/t2RiZ2q2g9M/
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