Apple's holiday ad delivers heartfelt chills

They did with it without hardware (mostly).

They did it without features (pretty much).

Without logos (save one) or slogans or cables or dialogue!

Apple did it (give us all the feels) with an expertly crafted holiday commercial that is sure to warm the chilly hearts of many viewers (and confuse a few, too) at a time when we need it most.

Every year, Apple tries to cook up a holiday commercial that will move us and, perhaps more cynically, warm us to the thought of  spending substantial money on Apple gear. Last year, the company gave us legendary musician Stevie Wonder singing Someday at Christmas and in 2014 it was a tear-jerking ad that showed how a young woman used Apple products to revive a cherished memory. Read more...