The Apple Watch Nike will make you miss running with your phone

The Nike+ version of the Apple Watch is a weird one. Setting aside the obvious marketing and business partnership between Nike and Apple, it's unclear why it exists.

Sure, there are the exclusive Nike watch bands, the watch faces with Nike fonts and the pre-installed Nike+ Running app. But really, this is just an Apple Watch Series 2 with a few bits added. There aren't any hardware differences (apart from the band), and any ol' Apple Watch — Nike branding or not — will run the Nike+ app.

Still, from using the watch for the past couple of weeks, I see two audiences for the Apple Watch Nike+: First, Nike fans — that is, those who are already part of the Nike+ Running community (about 30 million, according to the NikeFuel website) sharing their runs, competing with friends and generally identifying with the Nike brand. Read more...