Watch this eye-popping visualization of how we shop online for Black Friday

When the time comes for Black Friday shopping, there are two schools of thought. 

School A is the classic approach: camping out in a line for hours and joining the mad rush to the doors for the battle to claim the best in-house deals of the season the moment the store opens.  

School B is more modern (and civilized): going online from literally anywhere (pants optional) and finishing off the whole holiday checklist with just a few clicks or taps on whichever device strikes a shopper's fancy. 

School B, with its convenience and modernity, is the more popular method (just barely). Last year, a Black Friday consumer survey conducted by Prosper Insights & Analytics for the National Retailers Federation (NRF) found that online holiday shopping was favored by 42 percent of American adults.  Read more...