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November 9, 2016 07:00 am GMT

My Favorite Customer: Different Types of Clients and How to Handle Them

In advance, I have to say that I really enjoy working as a graphic and web designer. It’s a very diverse job that is demanding at times, and at other times, it’s just great. To me, it does not matter what branch I’m working for. Whether it’s service-, crafting-, industry-, or culture-related; all of these can be exciting and challenging to the same extent. If there were only one less hazard: the customer. When Clients Become Creative There’s a reason why graphic designers usually have a degree in media design, and why graphic designers have completed an apprenticeship to do this job. After all, when creating a corporate design, a flyer, or a website, it’s not about making it look good. It’s about visualizing information in a way that is appealing to the business’ unique target audience. This is where the first clash with the client tends to come up. Many of them have very distinct ideas regarding the design of their business presence, and thus, they’ll often bring their own ideas and even sketches. They think true to the motto: if I like it, it’s good. Of course, the customer has to be able to identify himself with the […]

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