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November 1, 2016 06:45 am GMT

Mistakes to Avoid When Starting Your Affiliate Program

When running an online shop, you should invest some time into the creation of a good marketing concept. Marketing doesn’t always mean running ads or placing advertisement blocks on different websites. A good idea would be starting an affiliate program. However, this can lead to a couple of tripwires. Today I’ll help you avoid the most fatal mistakes. What’s An Affiliate Program? An affiliate program is like a snowball system. You start the program for your products, and other people advertise them. They integrate your ads on their websites. Each time an advertising medium results in a purchase, the affiliates earn a small share of the sale. You can think of it as a small army of vendors that you don’t need to pay wages to; only a small share of each sale via your advertising media. By using cookies, the affiliate program finds out which vendor the recommendation came from, and then it assigns the sale to said affiliate. The Salary System You can choose your own salary system for your affiliates, and you are not bound to strict standards. The following versions are common: Cost per Sale (percentual salary for each purchase in the online shop) Cost per […]

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