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September 28, 2016 03:00 pm GMT

Large CPGs are under attack by startups and consumers are winning

still life portrait group of product packagingConsumer packaged goods are big business — valued at more than $2 trillion — with much of that market share dominated by CPG powerhouses like Unilever, P&G and Nestl. These CPG leaders know a lot about packaged goods — a lot about how to manufacture and market and sell at scale. But, as is becoming more and more apparent, they don’t really know very much at all… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ysqfaqTCpus/

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