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September 9, 2016 02:11 pm GMT
Beeswax, a startup founded by a trio of former Google ad executives, has raised $11 million in Series A funding. The company offers what it calls a bidder-as-a-service — a set of customizable technologies that allows customers to participate in real-time bidding for ad inventory. Beeswax’s offerings include access to inventory, bidding algorithms and analytics, but CEO Ari… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BSGwlRSL29Q/
Beeswax raises $11M for customizable adtech
Beeswax, a startup founded by a trio of former Google ad executives, has raised $11 million in Series A funding. The company offers what it calls a bidder-as-a-service — a set of customizable technologies that allows customers to participate in real-time bidding for ad inventory. Beeswax’s offerings include access to inventory, bidding algorithms and analytics, but CEO Ari… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/BSGwlRSL29Q/
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