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September 8, 2016 11:46 pm GMT
Most startups toil away in stealth mode on new products with an Apple-esque fear of news leaking before its time. Peak Design decided to go to the other extreme, building a company in full view of its audience — and in the face of its competitors. Eschewing traditional investors in favor of a series of Kickstarter campaigns, I decided to take a closer look at how the team makes it work. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QOWbUCkoWzE/
Peak Design and building a company on the Kickstarter platform
Most startups toil away in stealth mode on new products with an Apple-esque fear of news leaking before its time. Peak Design decided to go to the other extreme, building a company in full view of its audience — and in the face of its competitors. Eschewing traditional investors in favor of a series of Kickstarter campaigns, I decided to take a closer look at how the team makes it work. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/QOWbUCkoWzE/
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