Uber launches scheduled rides in London

Uber users in London can now request a ride hours, days or weeks in advance, the company announced Thursday. 

London is the first European city to get the "Scheduled Rides" feature. It goes live at 4 p.m. Thursday local time for folks who have an Uber for Business account or a Business Profile, and it will be rolled out to other Uber customers in London "in the next fortnight." 

The feature works as follows: Tap on "Schedule a ride" on the main screen, select a pickup date and time — it can be as little as 15 minutes from now, or a maximum of 30 days in advance — your pickup location and destination and you're set.  Read more...