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August 24, 2016 11:00 am GMT

Better Blogging, Easier Reading: Optimizing Blog Content

Only very few people read an article online word by word. Studies have shown that only 16 percent of internet users read entire articles. Thus, the best advice I can give you is to make your content scannable. This assures that your website’s visitors have an easy time receiving information. Make your content scannable. The easier it is to grasp your posts’ content, the more time people will spend on your website. The average web user will barely spend any time on a blog when he got there via Google. You might have already noticed that in your Google Analytics statistics. On top of that, the average visitor will only grasp 60 percent of the things he reads. This is not a good basis for content that is not optimized. Visitors are looking for keywords, specific terms, interesting subheadings, and visual tips. Studies have proven that it is arduous to read text on a screen, which is why it’s done about 25 percent slower than reading a piece of paper. Thus, scanning content is a technique that us writers should focus on the most. Further Information: How Users Read on the Web( Study ) Speed Reading Test Online Techniques to […]

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