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August 9, 2016 02:00 pm GMT

Why privacy is the killer app

phone-privacy-fenceOur world looks very different from when Steve Jobs held aloft the first iPhone in 2007. Marketers didn’t use technology beyond their website analytics, email marketing and display ads. It’s clear that the era of data-driven marketing is just getting started — and privacy is rapidly becoming the defining issue of the digital era. Read More

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