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July 13, 2016 01:36 pm GMT
As platforms like Apple TV, Android TV and others pick up traction, it’s worth wondering about the evolution of the biggest advertising industry in the world: TV advertising.$176 billion is spent globally to an audience that is rapidly switching over to connected TV, where they can play games, watch streaming content, etc.When it comes to marketing to this audience, ColorTV has a… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gQPjaN88fVI/
ColorTV raises $1.5 million to bring advertising to the connected TV
As platforms like Apple TV, Android TV and others pick up traction, it’s worth wondering about the evolution of the biggest advertising industry in the world: TV advertising.$176 billion is spent globally to an audience that is rapidly switching over to connected TV, where they can play games, watch streaming content, etc.When it comes to marketing to this audience, ColorTV has a… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/gQPjaN88fVI/
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