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July 11, 2016 10:00 pm

Netflix Is The Least-Cancelled of All Major Streaming Services, Says Study

An anonymous reader writes from a report via Exstreamist: A recent survey from IBM suggests that nearly 70% of streaming service subscribers never canceled their subscriptions. One of the more likely reasons subscribers cancel is because their credit cards expire and they never get around to updating the information in each service. The other most likely reasons subscribers cancel is because of advertisements (27%), which was above price (25%). Netflix is the least likely to get cancelled of the major services, according to the survey. Hulu and Amazon had a larger number of total cancellations. In terms of numbers, 40% of consumers have stated they have cancelled either Hulu or Amazon, with only 30% having cancelled Netflix. Shortly behind advertisements and price, 20% of users said a lack in quality or quantity of content would likely make them cancel their service. More towards the bottom, 17% said technical issues that hinder a smooth viewing experience would cause them to cancel. Roughly 73% of subscribers would download Netflix content, according to one survey. Another survey suggests that a majority of Netflix subscribers would rather cancel their subscription than see advertisements.

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