Twitter is testing its new live sports setup at Wimbledon

Twitter on Wednesday rolled out a new live video product that shows tweets alongside live video.

From what we can tell, the feature is first being used by the official Wimbledon account. As noted by Twitter investor Chris Sacca, the view shows live video (which includes play-by-play commentary and interviews) alongside relevant tweets with the #Wimbledon hashtag.

The stream is from "Live @ Wimbeldon," which includes interviews, highlights and non-live match play. No live games are being shown.

Ryan Hoover, founder of Product Hunt, noticed that the URL structure for this kind of product is twitter.com/i/live. Read more...