Facebook is changing the News Feed again, and publishers should be worried

Facebook announced on Wednesday it was making a significant change to the News Feed, favoring posts shared by friends and family over posts from brands and publishers.

That means when you visit Facebook on the web or on mobile, most of the stories and videos you see will be there because your Facebook friends have shared them, not because a company whose page you once "Liked" posted a story or update.

In his announcement about the change, Facebook's Adam Mosseri, vice president of product management and the News Feed, doesn't say publisher posts will be demoted because of the change, but the "friends and family come first" approach has clear implications: Since publishers (including Mashable) depend on Facebook for a significant portion of their audience, the change will affect media brands' ability to reach that audience. Read more...