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June 29, 2016 05:53 pm GMT
Kanye West and Adidas just announced they are turning their Yeezy collaboration into a full-fledged partnership. The deal, which Adidas is calling “the most significant partnership ever created between a non-athlete and an athletic brand”, will result in the creation of a new business unit inside of Adidas – akin to how Nike handles the Michael Jordan brand. The new unit will… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NT-eqMYsC0Q/
Adidas and Kanye West expand their partnership with planned sports gear and Yeezy retail stores
Kanye West and Adidas just announced they are turning their Yeezy collaboration into a full-fledged partnership. The deal, which Adidas is calling “the most significant partnership ever created between a non-athlete and an athletic brand”, will result in the creation of a new business unit inside of Adidas – akin to how Nike handles the Michael Jordan brand. The new unit will… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/NT-eqMYsC0Q/
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