The DAU Of Hip-Hop: Designing For Authenticity (A Case Study)

In the tech industry, many of us came of age during hip-hop's rise as a dominant art form. Its spirit of individualism, bravado, and constant reinvention makes it impossible for us not to admire. Our thought leaders craft mixtapes and pour millions of dollars into apps that decode rap lyrics.

The founders of my former company rapped to celebrate every corporate milestone. Were compelled to quantify what we love about it, and to somehow technologize it the same way Instagram did photography. Many have tried, myself included, but capturing hip-hops alluring qualities in an app is no simple task.

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