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June 8, 2016 01:00 am GMT
Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded in our daily lives. In that context, he described the evolution of marketing: pre-digital marketing meant using mass media in a one-to-many approach; digital marketing was about data-driven,… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/N1d6A4bLwng/
The battle for the post-digital world
Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded in our daily lives. In that context, he described the evolution of marketing: pre-digital marketing meant using mass media in a one-to-many approach; digital marketing was about data-driven,… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/N1d6A4bLwng/
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