NBA launches fitness app that links you to your favorite stars

In between fits of rage-joy at the success of the Warriors (see GIF below), Apple exec Eddie Cue may want to channel his NBA fervor in another, more productive direction — the new NBA Fit app.

The NBA's first-ever fitness app, launched on Wednesday, was produced in partnership with Under Armour, combining the league's exclusive content with the fitness interactivity of the Under Armour Connected Fitness platform.

Using the app you can track and share fitness goals and progress as well as participate in virtual fitness training challenges. Additionally, the app features workout tips from NBA trainers, arguably among the most skilled trainers on the planet who regularly work with the likes of LeBron James and Kobe Bryant Read more...