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May 25, 2016 04:00 pm GMT
Mobile publishers need to work with at least a few different ad networks — that’s kind of the whole point of ad exchanges like Twitter-owned MoPub. Today the company is releasing a report that should give publishers a little more context when deciding whichnetworks to work with. For starters, the report says that 53 percent of MoPub publishers work withbetween two and five… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7w4PmSI1wlc/
New MoPub report aims to help publishers navigate the ad network landscape
Mobile publishers need to work with at least a few different ad networks — that’s kind of the whole point of ad exchanges like Twitter-owned MoPub. Today the company is releasing a report that should give publishers a little more context when deciding whichnetworks to work with. For starters, the report says that 53 percent of MoPub publishers work withbetween two and five… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/7w4PmSI1wlc/
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