ease-out, in; ease-in, out

We got to talking about easing in a recent episode of ShopTalk with Val Head and Sarah Drasner. Easing is important stuff when it comes to animations and transitions. Combined with the duration, it has a huge effect on the feel of change. If you're taking animation seriously as part of the brand on a project, you should define and consistently use easings.

That said, it's a balance between:

• Crafting/using easings that match your brand
• Adhering to soft "rules" about

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ease-out, in; ease-in, out is a post from CSS-Tricks