pur Fashion (Editorial Design)

Translating design across multiple mediums is always a big challenge for even experienced designers. A solid branding system gives the flexibility and scalability to allow designers to carry over some design elements, the pur Fashion is a good example of that. The editorial design is strong and perfectly translated to the web.

The project was created by Robert Gutmann, a graphic designer based in the south of Germany. Currently studying media design at the Offenburg University of Applied Sciences where he's just about to finish his bachelor thesis. Besides his studies he also works as a freelance graphic designer, Illustrator and Photographer on projects for various clients. You can check out his full portfolio at https://www.robert-gutmann.com/