An Interest In:
Web News this Week
- April 20, 2024
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
February 26, 2016 06:00 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/-7BAba0cnSw/adblock-plus-comes-somewhat-clean-about-how-acceptable-ads-work
Adblock Plus Comes (Somewhat) Clean About How Acceptable Ads Work
Mark Wilson writes: The Acceptable Ads program from Adblock Plus has proven slightly controversial. The company behind the ad blocking tool, Eyeo, has already revealed a little about how it makes money from the program - despite the fact that no money changes hands in most whitelisting cases - and today it has opened up further about how is makes its money. Whilst recognizing that people do want to block ads, Eyeo is also aware that sites do need to benefit from ad revenue - hence Acceptable Ads, non-intrusive ads that it is hoped are less irritating and therefore easier to stomach. But Eyeo itself also wants to make money. How does it decide which company to charge to Acceptable Ads whitelisting, and which to charge? If you're expecting full transparency, you might be disappointed, but we are given a glimpse into how the financial side of things works./iRead more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/-7BAba0cnSw/adblock-plus-comes-somewhat-clean-about-how-acceptable-ads-work
Share this article:
Tweet
View Full Article
Slashdot
Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..More About this Source Visit Slashdot