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February 8, 2016 02:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/tMN-p7zsguk/adblock-plus-maker-seeks-deal-with-ad-industry-players
Adblock Plus Maker Seeks Deal With Ad Industry Players
An anonymous reader writes with Yahoo's report that the makers of Adblock Plus are "looking to reach out to advertisers and identify an 'acceptable' level and form of advertising on the net." That involves convincing advertisers to conform to the company's own guidelines for advertising, or an alternative path much disliked by some of the software's users — to pay the company to ignore ads that don't meet those guidelines. From the article:Big websites can pay a fee not to be blocked. And it is these proceeds that finance the Cologne-based company and its 49-strong workforce. While Google and Amazon have paid up, others refuse.Axel Springer, which publishers Germany's best-selling daily Bild, accuses [Adblock Plus maker] Eyeo of racketeering."We believe Eyeo's business model is against the law," a spokesman for Springer told AFP."Clearly, Eyeo's primary aim is to get its hands on a share of the advertising revenues."Ultimately, such practices posed a threat to the professional journalism on the web, he suggested, an argument Eyeo rejects.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/tMN-p7zsguk/adblock-plus-maker-seeks-deal-with-ad-industry-players
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