China's Weibo massively increases character limit, pressuring Twitter

It looks like 2,000 characters is the new 140.

Weibo, China’s microblogging platform that's often compared to Twitter, will reportedly expand its 140-Chinese-character limit on messages to as much as 2,000, according to the South China Morning Post.

The Twitter twin said it will launch a trial with the new character limit on Jan. 28. A month later, the update will roll out to the rest of its 500 million users.

Weibo’s character expansion won’t visually affect user timelines too muchPosts will show only the first 140 characters, and readers will need to click an “enter” button to see the full message. Read more...