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January 5, 2016 03:54 pm GMT
There’s been “a very big shift” in the thinking of many online publishers, according to JW Player President Chris Mahl. Yes, many of them are looking at Facebook and YouTube as platforms where they can build awareness, but he argued that they’re “really concentrating on driving traffic on their own sites.” “That’s where you as the publisher… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EpK1SjfAvLs/
JW Player Raises $20M To Expand Its Video Platform
There’s been “a very big shift” in the thinking of many online publishers, according to JW Player President Chris Mahl. Yes, many of them are looking at Facebook and YouTube as platforms where they can build awareness, but he argued that they’re “really concentrating on driving traffic on their own sites.” “That’s where you as the publisher… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/EpK1SjfAvLs/
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